Manager, Content Strategy & Creative Services

Trans Mountain Corporation operates Canada’s only pipeline system transporting oil products to the West Coast. We deliver approximately 890,000 barrels of petroleum products each day through a dual pipeline system of more than 1,150 kilometres of pipeline in Alberta, British Columbia and Washington state.

Trans Mountain also operates a state-of-the-art loading facility, Westridge Marine Terminal, with three berths providing tidewater access to global markets.  

As a federal Crown corporation, Trans Mountain continues to build on more than 70 years of experience delivering operational and safety excellence through our crude oil pipeline system. 

With our expanded pipeline system now in place, Trans Mountain provides enhanced direct access for Canadian crude oil to world markets. The expansion realizes a world-class system for oil transport, developed to Canada’s high standards within one of the most stringent regulatory regimes in the world, creating long-term economic benefits, enhanced marine protection, enhanced safety and emergency management capabilities, and enhanced skilled-worker capacity building in communities and Indigenous groups.

Our Core Values

Trans Mountain’s core values – Safety, Integrity, Respect and Excellence – guide our every step. Each obstacle we’ve overcome or success we’ve experienced has been the result of a shared commitment to living these values every day. Together, we’re focused on doing the right thing for each other and our communities.

As the Manager, Content Strategy & Creative Services with Trans Mountain, you’ll have the opportunity to work with a progressive and fast-paced group of stakeholder engagement and communications professionals. 

This role is responsible for shaping and sharing Trans Mountain’s narrative through compelling visual and editorial content. It plays a key role in maintaining, enhancing and amplifying Trans Mountain’s reputation, communication and engagement efforts to foster trust with external and internal stakeholders. This role is accountable for the visual identity and management, creative and multi-media services, and content strategy for both internal and external channels, including the intranet and TransMountain.com. Additionally, this manager is accountable for the stewardship of and adherence to a number of corporate policies related to Trans Mountain’s brand and communication. 

Key Responsibilities

• Lead development of a company-wide content strategy that reinforces Trans Mountain strategy and values, informs and engages diverse audiences and helps build Trans Mountain’s reputation. 
• Drive initiatives that shape and influence the external narrative about Trans Mountain.
• Collaborate with internal teams (e.g., Government Relations, Indigenous Relations) to identify strategic content and lead a cross-functional team in delivering strategic communications and content.
• Synthesize and translate complex information into easy-to-understand content, oversee content capture and production and use analytics to measure performance, refining as required.
• Develop and evolve Trans Mountain’s brand strategy in alignment with company mission, values, and culture.
• Ensure brand consistency across all communications, including regulatory filings, ESG reports, and outreach materials.
• Oversee TransMountain.com, including the 2026 web redesign.
• Lead centralized creative services, including design, graphics, photography, video, multimedia production and a digital asset management system.
• Oversee operations of Mountain Merch, the branded merchandise store.
• Manage relationships with creative vendors and agencies, ensuring adherence to standards and cost-effectiveness and exploring use of AI to enhance efficiency.
• Manage a team of communicators, overseeing assignments, performance, and development.

Qualifications and Professional Experience

• Post-secondary education or experience in Communications, Journalism, Creative Design or a related discipline.

• 15+ years of relevant communications experience in the energy industry; significant business acumen, including 10 years of experience in brand management, creative direction, or content strategy, preferably in energy, infrastructure or regulated industries.
• 10+ years leading teams and developing people.
• IABC or CPRS professional designation is preferred.
• Media relations training is preferred.
• Able to synthesize and translate complex information into a cohesive, compelling and easy to understand narrative and content.
• Strong portfolio demonstrating strategic storytelling and creative leadership.
• Ability to work in a fast-paced, changing business environment and often with competing priorities.
• Exceptional communication and project management skills.
• Experience providing counsel to executive leaders.
• Experience managing multiple projects and large budgets.
• Member of a professional organization or peer group an asset and / or professional accreditation as applicable.
• Communications, engagement, media strategies and tactics; issues management strategies.

Other Requirements and Information

• Based in Calgary, AB
• Will support teams with on-call rotation for crisis communications and incident response

Application

Candidates may submit their application in English or French. To apply in French, please use our French careers site: Careers (French)

We Build Careers and Pipelines That Last

Our story is about determination, resourcefulness and resilience. It’s about charting our own course, finding innovative solutions to challenging problems and doing the right thing. It was true when Trans Mountain became a company in 1951 and it’s just as true today. We welcome new members to our team that embrace the qualities in our story, that thrive on the new path and directions we take.  Our culture is one of care and taking our responsibilities seriously. If you would like to contribute to our culture, then join our journey.

A Rewarding Opportunity

We offer:

• Valuable experience providing opportunity for professional development and career advancement;
• An opportunity to engage with and learn from some of the most talented and experienced people in the business;
• Competitive compensation;
• Comprehensive benefits programs including flexible benefits, pension and savings plans;
• A place to share a sense of purpose and build relationships;
• Meaningful work that makes a difference;
• An opportunity within the Canadian energy industry.

We value:

• The health, safety and wellness of everyone working in our company;
• Meaningful participation from Indigenous and local communities;
• The commitment and resilience of our people;
• Collaboration and achieving success together. 

In keeping with Trans Mountain’s commitment to maximize benefits for communities, priority will be given to qualified candidates from Indigenous, local and regional communities along the Trans Mountain pipeline corridor.

In Alberta, the pipeline system spans the traditional territories of Treaty 6, 7 and 8, and the Métis Nation of Alberta (Zone 4).

In British Columbia, the system crosses the traditional territories of numerous First Nations that are affiliated with the Secwepemc, Dakelh (Carrier), Nlaka'pamux, Syilx/Okanagan, Interior and Coast Salish, Stó:lo, as well as the Métis.

Trans Mountain also operates through 15 First Nation Reserves located within the region spanning the BC interior through Fraser Valley.

Our Commitment to Inclusion, Diversity, Equity and Accessibility (IDEA)

Trans Mountain is committed to fostering inclusion, diversity, equity and accessibility.  The diverse viewpoints and cultural knowledge that our employees bring to work enrich our organization’s collective cultural understanding, which is reflected in the work we do every day.  We strive to create an environment that is free of barriers to promote full participation in the workplace. Trans Mountain welcomes new team members from traditionally underrepresented groups, including but not limited to women, Indigenous Peoples, members of racialized groups, persons with disabilities and members of the 2SLGBTQI+ community.